Even if you are not a fan of checking out the calendar, you can if it’s close to the holidays. Whether it’s the chilly weather or the pumpkin spice, businesses are all aboard the hype train during the holidays and try to find creative ways of adding seasonal design trends into their brand.
Holiday branding is a great way of building brand awareness, but there is a blurry line between being part of the holiday joy and overdoing it.
Before you start implementing the season into your brand, try to spare some time and read our quick guide related to seasonal branding and products.
Have your logo speak happy holidays.
Your logo is the face of your brand, it speaks about the what your business is all about and the message you convey to the consumers. The logo of the company speaks volumes about quality and the professionalism of your company, it is what gives the world an inside view of your company’s culture and background.
Give your logo a holiday theme, give it a subtle little holiday vibe by coloring it with regards to the holiday palette as opposed to your traditional color scheme. Have some holiday fun and adorn your logo in holiday icons such as holly berries, snowman, or a pumkin.
The key is subtlety, take note that your logo is one of your brand’s identity. You don’t want your logo to be so into the holiday spirit that is beyond recognition. Have fun and have a go at the seasonal design trends and elements but don’t forget to have your brand’s voice still be heard amongst the santa hats and snowflakes.
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Don’t be limited to the winter holiday seasonal design elements alone. Try to host a variety of seasons not just the winter holidays, including the your industry’s specific seasons.
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Social media and Seasonal Design.
The best place to implement seasonal design elements into is social media.
You can replace your Facebook cover photo with a holiday inspired one for the duration of the season, view here for more info. Change your Twitter header, replace your usual header with one that has a seasonal design, added bonus if it features an inviting and cozy message. Adorn your social media pages with messages and imagery that is appropriate for the season.
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You can make switching up logos and other banners for the season much easier with the help of various logo scheduler plugins so you can seamlessly change your logo throughout your various social media platforms and emails. See this for more information
If your company has a blog, you can post content that is appropriate for the season. An example would be a company that deals with eco friendly goods would want to write blogs about decorating using eco friendly sustainable lighting.
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